Evergreen content, anyone? This type of content is one of the most valuable and sought-after types in today’s digital world, and for good reason. It offers an evergreen resource of information to readers and viewers, which means the content never gets old or outdated.
This type of content continues to be relevant and valuable no matter how much time passes between when it was created and when someone discovers it.
As a magazine editor IRL, I’m always looking for the best evergreen content – articles, videos, and images that will be valuable to readers for years to come.
This type of content can range from “how-to” guides on any number of topics, or profiles of inspiring entrepreneurs and business leaders who are doing great things in their respective industries.
But how about evergreen content in the world wide web? Well, when it comes to digital content, evergreen content is just as important. It’s a great way for businesses and organizations to provide lasting value to their customers and readers – regardless of the time or season.
So, what is evergreen content and why it’s such a big freaking deal? Lemme tell you the whole nine yards!
What is Evergreen Content?
Evergreen content is designed to remain relevant and useful for an extended period of time—longer than what would be expected from regular content. It can refer to text articles, videos, podcasts, images and more.
It’s also worth noting that evergreen content can be used to promote products and services.
For example, a company may create a resource page about the benefits of their product or service, which will remain useful even after it has been initially published. Evergreen content is essentially timeless content; it never gets old and continues to be valuable for years.
A great example of evergreen content for your blog is a tutorial post. Tutorials are often written to explain how to do something using specific software, tools, or other products. As long as the product stays up-to-date with any changes or updates, the tutorial will remain relevant and useful for a long time.
Another example is articles like “how to start a blog” or “the best way to build a website”. These types of articles are designed to give readers valuable, lasting information that they can use no matter how much time passes.
Evergreen Content vs. Seasonal Content
As the name suggests, evergreen content is designed to remain relevant and useful for an extended period of time. On the other hand, seasonal content is only valuable during certain times of the year.
Examples of seasonal content might include holiday gift guides or articles about special events or trends that are happening around a particular season.
Although both types of content are important, evergreen content is usually more beneficial for businesses and organizations as it provides lasting value to readers.
But, of course, that doesn’t mean seasonal content isn’t valuable. In fact, seasonal content is great for bringing in traffic during special times of the year.
Let’s say you’re running a lifestyle blog. As the winter holidays come around, you can create seasonal content like holiday gift guides or recipes to get people in the festive spirit. Then, when time passes and the season is over, you can switch back to creating content that will remain relevant for a longer period of time.
Next year, when the same holiday rolls around, you’ll be able to use the same content without having to start from scratch. All you need to do is to update old blog posts with new information, photos, and maybe links to products.
Why Evergreen Content is Such a Big Freaking Deal
Evergreen content is incredibly valuable because it offers long-term value and utility to readers. This type of content can be used to generate leads, build an audience, and establish brand loyalty.
It also reduces the cost of content marketing in the long run. Instead of constantly creating new content that may become outdated quickly, businesses can rely on evergreen content to continue providing value to their customers over time.
Plus, there’s the SEO angle. Content that’s evergreen not only provides value to readers, but it also provides a boost in organic search rankings over time. This is because the content stays relevant and up-to-date with any changes or updates, increasing its potential to be found by more people.
In a nutshell: Evergreen content provides value to readers and viewers over an extended period of time. It’s not just a short-term piece of content—it’s one that will remain relevant, regardless of the season or time frame.
Evergreen content is a great way for businesses to establish themselves and build long-term relationships with their customers, as well as providing a cost-effective form of content marketing.
Benefits of Evergreen Content
When it comes to evergreen content, the benefits are plentiful. Here are some of the major advantages that it can provide for you and your business, regardless of your industry:
1. Increases organic search traffic over time
Organic traffic is one of the most important forms of traffic for any business. Evergreen content offers a great opportunity to increase organic search ranking over time, as it stays up-to-date and relevant.
2. Builds brand loyalty and trust with customers
Consumers are always looking for reliable sources online, and evergreen content helps businesses establish themselves as trusted sources. As customers come back to your content for reliable information, they’ll become more likely to purchase products or services from you as well.
3. Reduces overall content marketing costs in the long run
Evergreen content is cost-effective in the long run because it can be reused and updated without having to start from scratch. This reduces the overall cost of content marketing, allowing businesses to focus on other areas of their business.
4. Improves website authority and credibility
With evergreen content, businesses can establish themselves as experts in their field. As customers come to rely on your content for reliable information, you’ll build trust and credibility with them and become an authority in your niche.
5. Drives engagement and conversions
Evergreen content is designed to not only provide value to readers and viewers, but also to drive engagement and encourage conversions. By providing valuable information in an easy-to-understand format, customers will be more likely to purchase products or services from you.
Evergreen Content under the SEO’s View
Since I’ve mentioned SEO, let’s take a deeper dive into how evergreen content can help with your SEO efforts.
Evergreen content is incredibly valuable for SEO because it provides value and utility to search engine algorithms in the long term.
Since the content has been designed to remain relevant, it is seen as more reliable than other types of content which may become outdated quickly, for example, news articles.
As a result, evergreen content has the potential to generate more organic search traffic over time and can help you rank higher in SERPs.
Plus, since it’s linked to other content on your website, it can also help increase internal linking which is another important SEO factor.
Additionally, evergreen content also helps build trust with readers. Since it offers valuable and reliable information, it helps establish your brand as an authority in your field.
Overall, evergreen content is an essential component of any SEO strategy and should form the cornerstone of your content marketing efforts. It’s a great way to build trust with your audience, increase organic search traffic, and generate leads over time.
Examples of Evergreen Content
When I say evergreen content, I mean all things evergreen—evergreen topics, evergreen articles, evergreen posts, evergreen videos, and so on.
So what kind of content falls into the evergreen category? Here are some examples of different types of evergreen content you can create:
- Ultimate guides
- Case studies
- How-to guides
- Product reviews
- And so much more, depending on how creative you want to get
How to Create Evergreen Content for your Website
First thing first, regardless of the type of content you’re creating, you must have a content marketing strategy in mind before you start writing. This will help make sure the content you’re creating is relevant and valuable to your audience.
An evergreen content strategy will include:
Keyword research for specific topics
Keyword research is a must when it comes to creating content in general. You want to make sure you’re targeting the right keywords and topics that are relevant to your audience. By all means, target those trending topics, but also look for more evergreen topics that you can keep producing content around.
Analyze the competition
It’s always a good idea to research what competitors are doing in your niche. Analyzing their content and topics can provide plenty of inspiration when it comes to creating evergreen content as well.
It’s always important to know what kind of content your competitors are creating and how their content is performing. This will help you understand where there might be gaps in the market for your own pieces of evergreen content.
Create content that’s tailored to your target audience
At the end of the day, you don’t want to create content just for the sake of it, or for search engines to pick up on.
I know, from first-hand expericence, that some content marketers will just throw out a few pieces of content to try and build their SEO and call it a day. But this isn’t the right approach.
Instead, you want to create content that resonates with your target audience. You want to create content that is tailored to your target audience and provides real value.
Your content should be extremely helpful, relevant, and easy-to-understand. This will help it remain timeless for years to come, as well as help build trust with your readers.
This means going beyond keyword research and really getting into the minds of your readers. What questions do they have? What topics are they interested in? How can you provide valuable information to help them solve their problems or answer their questions?
By taking the time to research and understand your audience, you’ll be able to create content that is tailored to their needs.
Decide on what content type to create
The type of content you choose is also important. Sure, blog posts and articles are great but don’t forget about other types of content such as videos, podcasts, infographics, social media content, and more. Depending on your niche, some of these options might be a better fit for creating evergreen content.
For example, if you’re in a niche such as fitness, you might find that creating videos on various topics is more engaging than just writing blog posts.
On the other hand, if your niche is more analytical and data-driven, you might find that creating infographics is more effective.
The key here is to mix it up and try different types of content to see what works best for your audience.
There’s no one-size-fits-all formula, so experimentation and testing is a must. The more you test, the more you’ll understand what content types and topics resonates best with your readers.
Focus on topical content
In case you’re wondering what topical content is, it is content that is focused on a specific topic or set of topics. This can range from broad topics such as “Health and Wellness” to more specific ones such as “Benefits of Yoga”.
When you create new content, it’s important to focus on these kinds of top-level topics so that you can create content that remains relevant and useful over time.
This way, even if the specific details change or new research comes out in your field, you’ll still be able to provide helpful information to your readers.
Creating topical content side-by-side with evergreen content is a great way to ensure the longevity of your content.
Optimize your content for SEO
Once you’ve created your evergreen content, it’s important to make sure it is optimized for search engines.
This includes on-page optimization such as using the right keywords, page titles, meta descriptions, and more.
It’s also important to focus on off-page SEO such as link building and social media marketing. The ultimate goal is to get your content in front of as many people as possible so it can start driving organic traffic from search engines.
Promote your content
Finally, don’t forget about promotion! You can have the most amazing evergreen content ever written, but if no one knows it exists, then it’s not going to get any traction.
This is where promotion comes into play. You want to make sure you are actively promoting your evergreen content and getting the word out there.
This can be done through social media marketing, email campaigns, guest blogging, and more, depending on how far you’re in the blogging process and how far you’re willing to take it.
Let’s say, if you’re a newbie in the blogging world, then start smaller. Try and build relationships with other bloggers in your niche, guest blog on relevant sites, or even reach out to influencers to help you promote your content.
But if you’ve been in the blogging game for a while and you’re ready to take it up a notch, then consider investing in ads or leveraging other channels like influencer marketing.
Also, depending on your purposes, you might want to consider creating a content hub or resource page—or pillar pages as I call it. This is where you can link to all your evergreen content in one place so people can easily find what they need.
This kind of pillar page will also help boost the visibility of your content and increase the chances that it’ll be seen by more people.
Make sure to update and refresh old content
Finally, it’s important to note that creating evergreen content is not a one-and-done process. What is popular and relevant today can become outdated and irrelevant in a few months—or even weeks.
That being said, within a foreseeable future, you should plan to go back and update your evergreen content.
This could be as simple as tweaking or adding a few sentences, or it could involve revamping the entire piece with new information, statistics, and data.
Either way, it’s important to keep track of what kind of content you have published and if any of it needs to be refreshed or updated. This will help ensure that your old content remains relevant and useful over time.
Evergreen content is an essential element of any successful content marketing strategy. Not only does it help increase organic search traffic and visibility, but it also helps establish trust and credibility with readers.
To get the most out of your content, make sure to create high-quality topical content alongside evergreen pieces, optimize for SEO, and actively promote your content. Also, don’t forget to update your evergreen content regularly so you can keep up with changes in trends, technology, and research.
With the help of evergreen content strategy, you can create content that will stand the test of time and keep bringing in traffic for years to come.