To niche, or not to niche. That is the question.
But all too often, you probably turn to Google or your favorite blogger Facebook groups to ask just how specific your niche should be. And.. depending on the day, and depending on who is around to answer that question, you’ll probably get a dozen different opinions.
Not sure what any of it means, or which advice to follow? Keep reading. I got you.
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Niching Down: 4 Signs That It’s Time
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It can get easy to feel confused or overwhelmed when you become a blogger. You have so much to say and so many people to say it to, right?
But if you find yourself having trouble focusing on one topic, or even identifying who your target audience is, then it might be time to start getting more specific. AKA, niche down.
If you feel like your content is all over the place, it probably is. Consider the topics that you’re passionate about, and then narrow it down by what you’d like to be known as an expert in. Doing so will help you better attract your ideal customer, and you’ll get into the habit of writing FOR them instead of for YOU.
Your Audience Feels Too Broad
Do you often have a hard time describing your ideal reader or customer?
Or do you feel that your content is speaking to multiple different groups who have nothing in common?
Then it’s time to face the harsh reality that maybe your audience is too big.
When you can narrow your scope (although it can seem counterproductive at first), and target a smaller group of people, you’re actually helping yourself stand out and become a big fish in a small pond.
When you attract the right audience and can consistently show up for them, you’ll develop loyal fans and raving customers.
You Want to Stand Out
Feel like no matter how hard you try nothing sets you apart from the competition? Ding ding ding, it may be time to niche down.
Content in general is oversaturated. Whether you’re posting on social media or relying on SEO to help boost your traffic, and it can feel even more oversaturated when you’re not clear in your messaging.
One of the best ways to stand out is to niche down; become an authority in a specific topic and start planning all of your content around what fits your niche.
Things Feel Difficult
Niching down can actually make your life a lot easier. Doing so can help:
- Give you a focus: making a content plan easier to lay out and execute
- Forecast budgeting needs
- Provide consistency in your posts and schedule
- Create a cohesive brand voice and message
- Keep you organized
- Help you remain motivated and inspired
One thing to keep in mind is that if your goal is to run a profitable blog then you need to focus on solving a problem for a specific demographic. Create content that helps them and is tailored for them – not content about you.
However, if having a hobby blog that is more journal-like in style is something you’re wanting to do, go for it. You can always focus on the influencer-route and try to earn money through affiliate links and sponsored posts.